Privacy Policy

Last updated: November 10, 2026

This Privacy Policy explains how Ricky ("we", "us" or "our") collects, uses, shares and protects information about you when you visit rickyshoffner.com and its pages (the "Site"), fill out one of our forms, join our free Discord community, book a call, or receive emails or text messages from us (together, the "Services"). By using the Services, you agree to this Privacy Policy and to our Terms of Service.

The short version: we collect the details you give us (like your name, email, phone number and application answers) and basic information about how you use the Site. We use it to send you what you asked for, to talk to you about our programs, and to improve the Site. We do not sell your personal information. We never share your mobile number or text-message consent with anyone for their own marketing. You can unsubscribe from emails at any time, reply STOP to any text to stop texts, and email us to see or delete your information.

1. Information we collect
2. How we use it
3. Text messages (SMS)
4. How we share it
5. Cookies, local storage & analytics
6. How long we keep it
7. Your choices and rights
8. U.S. state privacy rights
9. Visitors outside the U.S.
10. Children
11. Security
12. Other websites and platforms
13. Changes to this policy
14. Contact us

1. Information we collect

Information you give us

Contact details: your name, email address, phone number and country, when you sign up for the free Discord, fill out an application, or book a call, together with a record of your consent to receive emails and text messages (the date, time and page where you gave it).
Application answers: for example your goals, your experience with e-commerce, what is holding you back, how much you are able to invest in yourself, and your Instagram handle.
Booking details: the date and time of a call you book and anything you write in the booking form.
Messages: anything you send us by email, text message, Discord or on a call.

Information collected automatically

Usage information: the pages you visit, the buttons and links you click, how far you watch our videos, which version of a page you saw, and the date and time of your visit.
Where you came from: the website or link that sent you to us (the "referrer") and campaign tags in the link (for example utm_source or utm_campaign).
Device information: your device type (phone or computer), browser, operating system, the app you opened the link in (for example Instagram or YouTube), your time zone and language. Our servers and hosting provider also receive your IP address when you load the Site; we use it for security and to keep the Site running, and we do not use it to identify you.

Information from others

Our scheduling and messaging tools may tell us when you book, reschedule or cancel a call, open an email, or reply to a message. If you join our Discord server, Discord shares your Discord username with the server.

2. How we use your information

To send you the free Discord invite and other things you request.
To review your application, schedule your call, send reminders, and talk to you about whether our paid mentorship is a good fit.
To send you emails, calls and text messages you have agreed to receive, including educational content and information about our programs (see Text messages).
To deliver and run our free community and paid programs.
To understand how the Site is used, measure which pages and videos work, and improve them.
To keep the Services secure, prevent spam, fraud and abuse, and fix problems.
To comply with the law, respond to lawful requests, and enforce our Terms of Service.

We do not use your information to make decisions about you that have legal or similarly significant effects based solely on automated processing.

3. Text messages (SMS)

Signing up means you agree to emails and texts. Our free Discord invite, call confirmations and reminders are sent by email and text message, so they can only be delivered to people who agree to receive them. By submitting one of our forms with your email and phone number, you give your consent to receive emails, calls and text messages from us at that email and number, as described below. If you do not want to receive them, please do not submit the form. You can withdraw your consent at any time: reply STOP to any text, or click "unsubscribe" in any email.

When you submit one of our forms, you agree to receive emails, calls and text messages from Ricky at the email and phone number you entered, as described in our Terms of Service. These include your Discord invite, call confirmations and reminders, and information about our free and paid programs. Some messages may be sent using automated technology. Consent is not a condition of buying anything.

Message frequency varies.
Reply STOP to any message to stop receiving texts. Reply HELP for help, or email ricky@ytd.rickyshoffner.com.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service and the providers that send our messages, is permitted. All the categories of sharing described in this policy exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only as follows:

Service providers that help us run the Services and may only use your information to do that work for us. These include: our customer relationship, email, text-message and scheduling platform (HighLevel / LeadConnector); Google (Google Sheets, where form submissions are stored, and Google Fonts); Vercel (website hosting); Upstash (the database for our Site statistics); Vimeo (video hosting); Discord (our community, if you join); and Telegram (internal notifications to our team when a call is booked).
Ricky and the people who work with us, such as coaches or assistants who help run calls and programs, under a duty to keep your information confidential.
Legal and safety reasons: if required by law or legal process, or to protect the rights, property or safety of you, us or others.
Business changes: if the business is reorganized, sold or merged, your information may be transferred as part of that deal, subject to this policy.
With your permission, in any other case.

The text-message protections in section 3 apply in every case above.

5. Cookies, local storage and analytics

The Site uses your browser's local storage (a small amount of data saved on your own device) to remember what you typed into a form, which version of a page you saw, and where you came from, for up to 30 days, so a reload does not lose your progress. We count page views, clicks and video plays with our own first-party analytics. We do not currently use advertising pixels or third-party advertising cookies on the Site. Embedded services such as our video player (Vimeo) and booking calendar (LeadConnector) may set their own cookies, as described in their own privacy policies.

You can clear or block local storage and cookies in your browser settings; parts of the Site, like saving your form progress, may then not work. Our analytics do not respond to "Do Not Track" signals, but we honor Global Privacy Control (GPC) signals as a request to opt out of any "sale" or "sharing" of personal information (which we do not do).

6. How long we keep it

We keep your information for as long as you are a lead, community member or client, and afterwards for as long as needed for the purposes in this policy, such as keeping records of your consent, resolving disputes and meeting legal, tax and accounting obligations. Site statistics are kept in summary form. When we no longer need information, we delete it or make it anonymous.

7. Your choices and rights

Emails: click "unsubscribe" in any marketing email.
Texts: reply STOP to any text.
Calls: tell us on the call, or email us, and we will stop calling.
Access, correction and deletion: email ricky@ytd.rickyshoffner.com to ask for a copy of your information or to have it corrected or deleted. We will verify your request using the contact details we have for you and respond within the time required by law (generally within 45 days). We may keep information we are legally required to keep, such as a record that you opted out.

Even after you unsubscribe, we may send you messages about a call you booked or a purchase you made.

8. U.S. state privacy rights

Depending on where you live (for example California, Colorado, Connecticut, Virginia, Texas, Oregon and other states with consumer privacy laws), you may have the right to: know what personal information we collect, use and disclose; get a copy of it; correct it; delete it; and opt out of its "sale", "sharing" for targeted advertising, or use for profiling. We do not sell or share personal information as those terms are defined, and we do not knowingly collect "sensitive" personal information. You will not be treated differently for using your rights. You may use an authorized agent; we may ask for proof that you authorized them. If we deny your request, you may appeal by replying to our decision, and if we deny the appeal you may contact your state attorney general.

California notice at collection: in the past 12 months we collected identifiers (name, email, phone number), commercial information (your application answers about investing in yourself), internet or other electronic network activity (usage and device information) and general location (country and time zone), from you and your device, for the purposes in section 2, and disclosed them to the service providers in section 4. We have not sold or shared them.

9. Visitors outside the United States

The Services are run from the United States and your information is stored and processed in the United States, where privacy laws may differ from those where you live. If you are in the European Economic Area, the United Kingdom or Switzerland, we process your information on these legal bases: to take steps you asked for before entering a contract (for example sending your invite or booking your call); our legitimate interests in running, securing and improving the Services and telling you about our programs; your consent (for example for marketing messages, which you can withdraw at any time); and to meet legal obligations. You have the right to access, correct, delete, restrict or object to our use of your information, to data portability, and to complain to your local data protection authority.

10. Children

The Services are intended for adults 18 and older and are not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, email us and we will delete it.

11. Security

We use reasonable safeguards, such as encrypted connections (HTTPS) and access controls on our tools, to protect your information. No method of sending or storing data is completely secure, so we cannot guarantee absolute security.

12. Other websites and platforms

The Site links to and embeds other services, such as YouTube, Instagram, Discord, Vimeo, Gmail and Outlook. Their own privacy policies apply when you use them, and we are not responsible for their practices. This Site is not part of, and is not endorsed by, Facebook, Instagram, Meta Platforms, Inc., YouTube or Google LLC.

13. Changes to this policy

We may update this policy from time to time. We will change the "Last updated" date above and, if the changes are significant, let you know by email or a notice on the Site.

14. Contact us

Questions or requests about your privacy: ricky@ytd.rickyshoffner.com
Ricky · rickyshoffner.com